Lydell Flake’s journey from struggling entrepreneur to owning several successful businesses has shaped his deep understanding of both personal and business credit. Nearly 10 years ago, he began repairing his personal credit while simultaneously building business credit, a move that led to the purchase of a car using only business credit for his trucking business. This firsthand experience revealed the critical role business credit plays in growing a company and avoiding the pitfalls that often lead to business failure.

Through his journey, Lydell discovered that the number one reason most small businesses fail in their first year is due to a lack of capital. Realizing that the concept of business credit was a well-kept secret among big box companies, he felt compelled to share his knowledge. This led him to launch Persevere Concepts with the goal of educating and guiding entrepreneurs toward securing the funding they need.

Focused on providing simple, actionable steps, Lydell’s approach is designed for new entrepreneurs who are eager to avoid common mistakes and build strong financial foundations. His mentorship is rooted in practical, easy-to-follow strategies, helping business owners navigate the complexities of business credit. Lydell’s commitment to empowering others fuels Persevere Concepts’ mission, offering clear guidance and personalized support every step of the way.